Tuesday, January 6, 2015

シトロエン C3 2015年 限定の色 (マーケティング原則)

Citroen C3 2015 New Colors (Marketing Principle)

The Citroen C3 Bleu Botticelli was a big hit in Japan.

The production of Bleu Botticelli C3 ended in 2012.

Since 2012, C3 sales are falling down.

The New 3 cylinder 1.2L engine and ETG5 Semi-Automatic gearbox are not enough. 
Japanese car buyers wants cute colored C3. 

Currently, there are some potentially cute solid color in Citroen factories.

Bleu Lagoon from the Citroen C4 Cactus (シトロエン C4 カクタス)
Hello Yellow from the Citroen C4 Cactus (シトロエン C4 カクタス)

Orange Aerien from C3 Pluriel (not produced anymore, but the color is still referenced)
C3 Plurielの生産は終了ですけど、色はまだ参照されています。
Vert Muscinee (1955年 シトロエンDSの色です、60周年限定の色はいいんじゃないかな?)
The Vert Muscinee is from the 1955 Citroen DS, it is not produced but why not making it a 60th anniversary color limited edition? (I know that Citroen and DS are now separated brands...)

Well, I think a good marketing is to produce a in-demand colored limited edition car rather than splashing discount campaign for unwanted model.

In Japan, the Renault Kangoo and Fiat 500 are more popular than Citroen C3.

Follow me on Twitter @FrenchCarGeek (aka シトロエン人)

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